Quick answer: You can get LinkedIn Lead Gen Form responses into Google Sheets in three ways: download a CSV from Campaign Manager and import it, use a no-code connector such as Zapier or Make, or build on LinkedIn's official lead-sync and webhook APIs. LinkedIn also has native integrations with some marketing and CRM platforms. This article is informational. LeadSmart currently works with Meta lead ads, not LinkedIn Lead Gen Forms.

LinkedIn Lead Gen Forms collect enquiries inside LinkedIn, in a similar way to Instant Forms on Facebook or Instagram. The leads do not land in Google Sheets by themselves. If your team wants a shared spreadsheet, you have to connect or export them. The options below follow LinkedIn's own help, LinkedIn's marketing developer docs, and Zapier's public documentation.

Method 1: Download a CSV from Campaign Manager

LinkedIn's help article on viewing and downloading leads describes two official export paths.

Download by form:

  1. Open your ad account in Campaign Manager.
  2. Go to Content & Assets, then Lead generation forms.
  3. Select one or more forms and choose the date range.
  4. Click Download leads. Each selected form downloads as a CSV.

Download by ad set:

  1. In Campaign Manager, open Advertise and the Ad Sets tab.
  2. Select the ad set and the date range.
  3. Click Export, choose Leads as the report type, and export the CSV.

You need viewer access or higher on the ad account, plus Lead Gen Forms manager or higher on the Company Page. If the ad account sits in Business Manager, LinkedIn also requires the Page to be in the same Business Manager. After you have the CSV, import it into Google Sheets (File → Import) or copy the rows into an existing sheet with a header row.

This is the right method for a one-off report or a backfill. It is not a live sync. Someone has to repeat the download, and it is easy to import the same leads twice unless you keep a unique lead identifier.

Method 2: No-code connectors (Zapier, Make and similar)

No-code tools can watch for a new Lead Gen Form response and add a Google Sheets row automatically.

Zapier's help article How to get started with LinkedIn Ads on Zapier (updated 1 October 2026) says:

  • The LinkedIn Ads app can trigger on New Lead Gen Form Response (Sponsored content) and on organic or event form responses.
  • You need the right Campaign Manager and Company Page roles (Account Manager or Campaign Manager on the ad account, plus Company Page Admin or Lead Gen Forms Manager, with at least Viewer access to connect).
  • LinkedIn Ads is a premium Zapier app, so you need a paid Zapier plan.
  • Authentication expires every 60 days and must be reconnected.
  • Test leads from LinkedIn's testing tool do not behave like live leads (they share a lead ID and cannot trigger the Zap in the way production leads do). Use LinkedIn's testing tool during setup, then confirm with a careful live test.

The usual Zap is: LinkedIn Ads "New Lead Gen Form Response" → Google Sheets "Create Spreadsheet Row", with a header row already in the sheet. Make and other no-code platforms offer a similar LinkedIn Lead Gen Forms connector; check that platform's current app list and plan limits before you rely on it.

This is the most common way to get a near real-time LinkedIn-to-Sheets sync without writing code. You will still need to reconnect when authorisation expires, and remapping is required if you change LinkedIn form field names.

Method 3: Official CRM integrations and LinkedIn webhooks

LinkedIn maintains partner integrations so Lead Gen Forms can flow into some marketing automation and CRM platforms. LinkedIn's help on integrating Lead Gen Forms with a marketing automation or CRM platform is the place to check whether your tool is supported. If it is not, LinkedIn's own advice is to download the CSV and import it, matching required fields and custom columns.

For a developer-built connection, LinkedIn's Lead Sync documentation describes APIs to read forms and responses, and leadNotifications webhook subscriptions that send a push when a new lead arrives. Only HTTPS endpoints are supported. LinkedIn has also said that, starting 16 March 2026, new lead notifications are pushed only to webhooks that have been validated. The authenticated member needs the right ad account and page roles, including the marketing lead-gen automation permission, to read responses and manage notification subscriptions.

A typical custom build is: LinkedIn webhook notifies your app → your app fetches the form response → your app appends a Google Sheets row through the Google Sheets API. That is flexible, and it is genuine engineering work, including permission scopes and webhook validation.

What to put in the Google Sheet

Whatever method you use, a useful LinkedIn lead sheet usually includes:

  • LinkedIn lead ID, to prevent duplicate imports,
  • submitted time,
  • name, email, phone and the custom questions from the form,
  • form, campaign and ad set names, where the export or connector provides them,
  • a status column your team updates after the first call.

Put team-managed columns to the right of the imported fields so a connector that writes by header name does not overwrite your notes.

If you also run Meta lead ads

Many businesses run LinkedIn and Meta campaigns side by side. The spreadsheet idea is the same, but the connections are not. LeadSmart currently works with Meta lead ads. It does not capture LinkedIn Lead Gen Forms, and nothing in this article should be read as a LinkedIn integration.

For Facebook and Instagram Instant Forms, LeadSmart can sync leads to Google Sheets, send a WhatsApp alert to your business, export from the dashboard, and forward new leads to a webhook for WhatsApp automation or CRM follow-up. Messages to those Meta leads go out only through the webhook, for example n8n. You can also map dashboard labels to Conversions API events, including Meta's lead ID, for AI marketing with the Conversion leads goal. Start with Facebook lead ads to Google Sheets: 4 ways to connect and LeadSmart features. LeadSmart Pro is ₹499/month on the current offer (regular ₹1,499) with a 14-day trial; see pricing.

If you want help with the Meta side of this setup, Talk to an Expert, or visit leadsmart.pro.

FAQ

Can I connect LinkedIn Lead Gen Forms to Google Sheets without Zapier?

Yes. You can download a CSV from Campaign Manager and import it, use another no-code tool if it supports LinkedIn Lead Gen Forms, use a LinkedIn CRM partner integration if your platform offers one, or build on LinkedIn's lead-sync and webhook APIs.

Is there an official LinkedIn webhook for new leads?

Yes. LinkedIn's Lead Sync documentation describes leadNotifications webhook subscriptions for new form responses. The endpoint must be HTTPS, and LinkedIn requires the correct roles and, for newer subscriptions, a validated webhook.

Why did my Zapier LinkedIn lead sync stop?

A common reason, according to Zapier's LinkedIn Ads help article, is that the LinkedIn connection expires every 60 days and must be reconnected. Also check that form field names have not changed and that your Zapier plan still covers this premium app.

Does LeadSmart support LinkedIn Lead Gen Forms?

No. LeadSmart currently works with Meta lead ads. The LinkedIn methods in this article are platform-native, no-code or custom-built, and are independent of LeadSmart.

Can I use the same Google Sheet for LinkedIn and Facebook leads?

You can, but it is usually cleaner to use two tabs, or a source column that records the platform. The IDs, field names and connectors are different, and mixing them in one undifferentiated table makes deduplication harder.